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Client Profile

At Elevate One Gear we believe in humanity’s ability to unite under "One Love," one relationship, one conversation, one act of kindness at a time.

Information + Inspiration + Application = Elevation

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The Challenge

Born from the global social justice and racial healing movements of 2020,
Elevate One Gear had the ambitious goal of stepping into what some considered a saturated market with a clothing line aimed at uniting all people under the banner of God's love. 
Elevate One came to The Upper Room Project with the goal of elevating their brand, developing a social media strategy, and rebuilding an outdated online store.
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TWT Write Your Own Story Kids Heavy Cott
Women's Black One Love Long Script Cut &
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Thompson Woods Trail Kids Fine Jersey Te
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One Love Poster
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Unisex Heavy Blend™ Crewneck Sweatshirt.
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Action
A quick examination of the Elevate One Gear market allowed us to establish a path towards achieving the company's desire to establish its brand and begin making an impact on society. 
The Upper Room Project provided vitally analysis of Elevate One Gear's competition and developed a strategy that would lead to a successful rebranding.
Impact
By creating a creative platform and establishing an emotional translation of the Elevate One Gear positioning statement, The Upper Room Project executed a communications strategy and established a tone that led to increased online engagement, a 40% bump in sales, and positioned the brand for celebrity endorsement. 

The team at Elevate One Gear wanted their target audience to experience three things when they engaged with them online. 

  • Authenticity

  • They are now a part of something bigger than themselves

  • They are loved and belong

See if you get that same feeling when you experience the Elevate One Gear Website or social media. 

Elevate One Gear Couch Model

Social Media

  • Instagram
  • Facebook

Web Design

Layout & Strategic Design

Copywriting
Copy Editing
Content Editing
Content Design

Graphic Design

Video Production

Visual Effects

Video Strategy
The Elevate One Gear video strategy was well crafted and researched. The key was simplicity. They didn't want supermodels. They had no desire for the traditional "perfect face" nor the "perfect figure." They wanted everyday people who look like you and me to be the face of their products. So we took the same philosophy and added it to their online presence with short videos that made sure to tell the audience that they belonged. 
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Elevate One Gear Female Model
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Elevate One Gear

Visual Effects

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elevation begins with you